A college buddy of mine, Klaus Axen (hey, Klaus), was in Japan on a visit during our time at the University of Michigan. Klaus, as you might correctly guess from his name, was (is) a tall blond Germanic creature. Striking by any measure. He didn’t neccesarily blend well in Japan.
He brough back presents for a number of his friends, amungst them a garment known as a happi coat, or Happy Coat to us. There is some authentic history on these cotton or silk robes. The ones he brought us were cotton, with Japanese prints. They were short. Really short. Not a lot of genital coverage, really. This is the story we got:
“It is a short robe you use after bathing. If you are happy, everyone will know it. That’s why they call them Happy Coats.”
Looking at the length of the new BlackCoat Minimal, I think of the happi coat. Coverage, but just enough. This also has the additional effect of making your legs look longer. Very nice.
jh
So, when will you make a coat for women?
I know, I know, I should just order one and see how it fits… and yet, it feels to me like you are missing a big market opportunity. The wives, girlfriends, sisters and mothers of all the guys who own your products are probably interested in being able to carry their gadgets easily as well…