Gizmodo says we are "way too expensive."

Gizmodo has been good to KOYONO as they have featured us a few times for our BlackCoat-T and BlackCoat Made for iPod line. That said, when I saw this indicating that we are “way too expensive,” I felt compelled to reply (BTW – not sure if they will approve my comment). They feature the Kenpo Jacket Made for iPod ($149.95) and play it off as a refreshing low priced option (which it appears to be). There have been others who question the location of where we place the iPod controls, and we sit back and think it is so interesting how split people are around the whole “wearable technology” space. They are either form/fashion or function/techno centric. Interestingly, the form/fashion crowd tolerate the price points of indy fashion, while the function/techno folks are bent on value (for good reason when you spend more of your mulah on gadgets than clothes). All I can say is that choice is good, and price, er, ah goes deeper than just product. I just wish Gizmodo would have mentioned that we have a $169 Made for iPod coat, which really is not “way-too-expensive” based on their valuations. Then again, $20 bucks is a lot from an iTunes budget perspective; so here (OUTER20) is a 20% coupon for any KOYOYO outerwear product ;-).