This is a snapshop of an upcoming book by Jeremy Gutsche on the art of watching trends, identifying winners and innovation culture. The list mainly focuses on the trend hunting and ideation side, and Jeremy admits that he will focus on innovation more in his book. This will be interesting to contrast and compare to the work already out there. Perhaps it will be a Peter Drucker meets Jonathan Ive or something (theory + practice).
Here’s my short list:
- See a compelling vision for the future.
- Overcome obstacles and status quo till you puke.
- See it through to reality (vs. mediocrity).
- Do it again…
via Trend Hunter