We Think (Why mass creativity is the next big thing)

Here is a first draft of the above book by Charles Leadbeater, which focuses on “innovation by the masses not for the masses.”

Courtesy of TED:

With “We Think” he tries to go beyond that and describe how the increasing involvement of “large groups of committed and knowledgeable amateurs, working without pay, are creating highly collaborative forms of organization which operate with little hierarchy and bureaucracy and yet mobilize resources of a scale to match the biggest corporations in the world” and analyze what that means for the future of society and businesses. “Thank to low-cost technology, many more consumers can become producers at least some of the time (…) The next big thing will be us, our power to share and develop ideas without having to rely on formal organizations”.

In the spirit of mass collaboration, Charles is asking for comments. Peer power! Way cool.

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