When we made the decision to integrate iPod controls into our BlackCoat line, there was a lot that we considered beyond just doing something cool. First, the iPod is an integral part of many people’s lives who are GAI. They are busy people with vision, who have limited opportunities to find inspiration, relax and unwind. GAI also has to deal with constant stress and difficult situations; it’s the nature of breaking from convention, being innovative and doing the impossible. To sooth the soul many of us of us turn to music. When it comes to listening to music on-the-go, there is no substitute to the iPod.
Hands down, iPod is the best. However, there are times when directly interfacing with you iPod when in transit from A to B can be a hassle.
This happens to be time when GAI collect thoughts, visions, makes decisions, take a break and seek inspriation. Having to take your iPod out in order to switch songs, increase volume or turn the it off when you are in the middle of your flow interrupts critical synapse. You should not have to think about it when you are thinking enough as it is.
That’s why MFI.
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