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Wil Shroter is a successful entrepreneur out of Columbus and the Founder of the Go Big Network. I have used Go Big in the past and think it’s a pretty neat concept. Yesterday I received their newsletter and took a chance to read it as it is about something important to Koyono, my life and all people at large – Social Networks (AKA Web 2.0). Just the other day I was explaining to a client that traditional advertising needs to change and agencies are behind the times. Like Go Big’s newsletter points out, this could not be more true namely because Web 2.0 is still in its infancy and there are few expert/schmexperts to be hired by agencies. The only agency that I am aware of that really gets is it Undercurrent. Well, I’m sure there are more, but they are few and far between. So what do you do in the meantime? Jump in, try to find the right people who get it, and learn it on your own (or hire Undercurrent). After all, it’s free, cheap and available to the world; most importantly, once people claim they are “experts” on Social Networks, it’s time to figure out what’s next!
